Chapter 71: An Wen Endorsement
The hashtag #AnWenEndorsement is rapidly climbing the Hot Search rankings on Weibo.
The products An Wen recommended during her livestream today suddenly received massive orders from both domestic and international buyers. By evening, the items had already been restocked six times, but now they’re completely sold out.
Customer service has been flooded with inquiries about restocking.
The official Weibo account of Lan Ting Cosmetics posted an update:
#LanTingCosmetics# The Lan Ting Autumn Maple Facial Cleanser has already been restocked six times, but it’s truly sold out now. We’re working at full capacity to replenish stock. Pre-orders are now available on major shopping platforms for those who wish to purchase the Lan Ting Autumn Maple Facial Cleanser. Orders will be shipped as soon as stock arrives. Due to the overwhelming number of inquiries, our customer service team may take longer to respond. Please be patient. Purchase link: [link]
The post included nine screenshots of customer service interactions. The first one read:
[Customer: Is this the facial cleanser An Wen used in her livestream?]
[Customer: (screenshot of An Wen holding the facial cleanser)]
[Customer Service: Yes, dear, An Wen did use this exact product.]
[Customer: Perfect! I want 500 bottles. Can you pack them in sets of 50? Make sure they’re well-protected.]
[Customer Service: Dear, are you doing wholesale? These are glass bottles—packing 50 at a time risks breakage. Would 20 per package work?]
[Customer: 30 per package, no less.]
[Customer Service: Understood.]
The second screenshot showed a conversation with an international customer:
[Customer: I’d like to order 200 bottles. If stock is available, can you ship them sooner? My friends and I really want to try them ASAP. (in English)]
[Customer Service: Orders are shipped in the sequence they’re received. (in English)]
[Customer: Any estimate on when they’ll arrive? We’re in a hurry. (in English)]
After a few minutes, the customer service replied:
[Customer Service: We’ve checked—large orders can be prioritized for earlier shipment. (in English)]
[Customer: Thank you. (in English)]
The remaining screenshots also showed bulk orders and urgent restock requests.
This Weibo post is currently the top trending under the #AnWenEndorsement hashtag, with 41,000 likes and over 20,000 comments.
[LMAO the customer service was shook—wholesale?! Hahahaha]
[An Wen’s endorsement power is insane.]
[When will restocks be available?]
[Is everyone doing wholesale now? Did this attract international resellers?]
[I only bought an extra bottle after seeing it restocked once—just to be safe.]
[I couldn’t get one! Tried three times, but it sold out the second the page loaded. How fast are you people clicking?!]
[Same, gone in seconds. Terrifying!]
[Flexing my successful purchase (screenshot attached).]
[I didn’t just get the facial cleanser—I also bought the toner, essence, eye cream, and primer in An Wen’s style. Thank goodness the foundation and eyeshadow palette were out of stock, or I’d be eating air for the next month.]
[The facial cleanser’s situation isn’t even the worst. The Delin Eyeshadow Palette sold out so fast it got delisted. I managed to grab the last one at the Square Counter this afternoon. The colors are gorgeous. (crying emoji)]
[Domestic products are still manageable. An An’s moisturizer sold out on Tmall Global and got delisted. Resellers say it’s hard to find even in Country N. I had to call my cousin in Country C to get it for me from a physical store.]
...
The second trending topic is a Weibo post by an ordinary person, which has already garnered 20,000 likes and nearly 10,000 comments.
【I’m a student, but because I bypassed internet restrictions today to watch An Wen’s livestream, I immediately bought all the skincare products she recommended. They arrived within a day, and after trying them, they’re amazing. So I started looking for the rest of An Wen’s recommended cosmetics, only to find they’re all sold out. Honestly, it’s a good thing they’re out of stock, or I’d be living on steamed buns this month. (crying emoji)
Thankfully, An Wen is a celebrity and not just a product-pushing influencer, or I’d be completely ruined by her.】
The comments below echoed similar sentiments.
【They’re great, but with an average price of over 200, as a fellow student, I’m crying tears of joy while clutching them.】
【You were so fast! You already got all the skincare products? I’m still missing the essence—it’s been out of stock forever, and the seller won’t restock.】
【I bought them immediately too. Not a student, so the price is acceptable, and the value is great—especially the eye cream, the most absorbent I’ve ever used.】
【An Wen might start a side hustle after reading your post.】
【I feel like Country N is even crazier than us. Today, someone from Country N bought all the remaining foundation at the counter.】
【The products An Wen recommended from Country N are impossible to get through resellers—completely sold out.】
……
Next, the official Weibo accounts of other domestic brands endorsed by An Wen posted updates about rushing to restock.
Some even shared sales data from a few days ago—Huasen Wardrobe’s shirts and skirts in An Wen’s style had sold out completely.
Netizens then began digging up leaked set photos of An Wen, listing the brands and prices of every outfit she wore.
【An Wen’s fashion sense is incredible—I love this style.】
……
An Wen’s official fan club posted a Weibo: 【#An Wen# #An Wen Endorsement# What’s it like having an idol who’s just too good?】
The Guardian Army flooded the comments.
【My idol is talented, gorgeous, and a sales powerhouse—I just sit back and admire her beauty all day.】
【I want to buy some skincare products for my mom now.】
【As a mom fan, I feel so proud.】
【Since An Wen is so amazing, we should all strive to be better too.】
【I still can’t believe someone this perfect actually exists.】
……
An Wen’s fan count surged again, approaching 7 million.
Tonight, forums were also flooded with discussions about her.
【Are that many people really buying An Wen’s style? Does Explosive Wen have too many paid supporters?】
An Wen had ranked first in a poll earlier this year predicting which female celebrity would blow up, earning her the nickname "Explosive Wen" on forums.
【I bought them—couldn’t resist after watching the translated video.】
【All the girls around me are checking out her style too.】
【Honestly, the Hot Search plays a big role—this kind of marketing just drives more people to buy.】
【Why the jealousy? She’s pretty, has a great figure, and her endorsements sell—that’s just how it is.】
【Explosive Wen should start landing brand deals soon.】
……
This kind of post was relatively rational. Most threads were along the lines of: 【Genuine question—isn’t Explosive Wen the most ambitious and marketing-savvy female celebrity in the entertainment industry? No notable works, yet always on Hot Search.】
【Explosive Wen is the type who’ll climb over anyone given the chance. With all this drama, I feel bad for Ye Xiaoxing—the beauty supremacy press releases are already lined up.】
["Ding Qian Kun" premieres in five days. The male lead and second male lead's fans are gearing up for battle, while the female lead and second female lead's fans are already in position. Full force ahead!]
["Looking forward to 'Ding Qian Kun'—grabbing popcorn for the drama."]
["Honestly, I’m really into An Wen’s visuals. The entertainment industry is flooded with the same delicate, modest beauties these days."]
...
Weibo is easy to control, but forums are a chaotic mix of fans and haters, mostly just onlookers who thrive on drama. As a result, the Guardian Army has started setting up dedicated Douban Groups, Rabbit Zone Groups, and Tianya Groups.
It’s not just An Wen—the Guardian Army is growing stronger by the day.
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